What is SEO?

Search Engine Optimization

SEO is used to boost your website for better performance on a search engine. It helps to increase traffic by improving the visibility of a website on Google. Users visiting the website through search engines are called organic traffic or SEO traffic. SEO targets more on unpaid traffic than paid.

Many factors will affect the ranking of a website on Google. There are two main factors

On-page SEO

It is a process of producing content with a value-based keyword & optimization. Here we have to pay more attention to alt tags, title tags, Meta descriptions & URLs.

Off-page SEO

In Off-Page SEO, we develop strategies for backlinks to attract traffic to our website. You can promote your website on platforms like social media, guest posting & blogs.

Why SEO is important?

SEO importance
Importance of SEO

It helps you to boost/rank your website on the first page of Google. It is used to improve your website’s performance to attract new customers to the website. If you have your website but it is not available on the first page of Google. Then the user will not search the next pages of Google.

We can achieve better visibility by optimizing your SEO. By ranking your website, we can develop our brand or service awareness with a strong web presence.

The key benefit of SEO for a business website

  • User-friendly website
  • More customers
  • Better growth rate
  • Brand awareness
  • Diversion of Competition

1) User-friendly website

It is not only for optimizing your website for search engines. It is also used to improve our visitor’s experience. SEO is all about getting more traffic on your website. If your website is not user-friendly, you will lose your organic traffic.

Users are searching their requirements on your website. Valuable & readable content attracts users to your website.

Your website should be easy to navigate. When you design your website, you have to take care of the load time of your website. It should have minimum load time and clicks. You should have to answer their questions to make it more user-friendly. You should provide a responsive website to your user to maximize visibility.

Google also considers the bounce rate of your website. Visitors stay on your site if they get good, high quality, and relevant information. A user-friendly website is the most important factor to grow your business on the internet.

2) More customers

A better SEO helps you to attract more customers/visitors to your business.

Online business is all about getting more clients for your business. It will help to grow the visibility of your business on the internet. An optimized website will help you to bring more traffic to your website. They will bring the targeted customer to your website. Visitors will convert to your customer if they get the valuable information they are looking for.

Google will send the optimized website to the search engine result page (SERP).  The motive of an online business is to grow your business, SEO will help you to do this.

3) Better growth rate

SEO transformation
An optimized website’s growth rate is high than the normal website

SEO optimized websites are easy to navigate, high performance & visible on all platforms including mobile. This will leads to maximum visibility of your business. Readable websites, blogs & valuable articles grab the attention of your visitors.

4) Brand awareness

Building trust for a business is very hard on the internet. A strong web presence of your business is the most important factor in today’s digital world. Users are more likely to trust your brand if your website is listed on the search engine result page (SERP).

5) Diversion of Competition

In the digital world today there is high competition. A lot of businesses with the same service and same product. You should have your optimized website to make your business successful & grow in this highly competitive world. SEO is more powerful today. We can spread our business all over the world if we have our website optimized for search engines.